“Cultivating brand promoters and building lasting relationships take time and tending to.”
Outerspection- Organic Branding was cultivated by the many years spent getting my hands dirty in the garden. As the seasons came and went, I began to see a trend. A trend of preparing, timing, tending, and ultimately harvesting. I noticed that when I 
looked after the garden, gave it regular nutrition and pulled weeds regularly, the reward was much greater. My table would be full of fresh, organic foods and I had much more to share with family, neighbors and friends. Outerspection was born!
I realized running a business and growing a valued brand is much like gardening. First, you must prepare the soil with a solid business plan, a strong marketing strategy, hire the right talent, determine the equipment you will need and coin your brand experience. Second, comes plotting your business to make sure you plant it in the precise locating. Next, determining when and where to plant the seeds and what circle of influencers to plant around it to guard from hungry pests that suck the life from your brand. Lastly, you must tend to your business on a regular basis so that weeds don’t over power all your hard work.
Patience through the whole planting process is very much needed. Have you ever noticed that some seeds sprout in 2 days while others can take weeks to pop through the soil? Organic branding is much the same. Cultivating brand promoters and building lasting relationships take time and tending to. This approach has proven time and time again to maximize your brand image and bring additional value in the eyes of current and prospective customers, over a period of time. We guide you through the whole process and cheer you on as we watch you grow!
Outerspection’s mission is to breathe life into brands through relationship driven marketing to attract, engage and captivate their customers.
Our goal is to attract new businesses to Brevard County through national and community partnerships by initiating charitable incentive programs with our valued clients.
Preparing the Soil of your Business
- Business Plan
- Marketing Plan
- Help/skill sets needed to accomplish goals or outsource
- Timeline of productivity
- Team drive and time management
Plotting your Business
- Where is the best place for your business model
- Seasonal Influence
- Trench/ swells
- Light/shade needs
- Prioritizing the skills needed by task
Planting the Seeds of your Business
- When
- Where in the garden
Tending to your Business
- Watering (daily)
- Weeding (on-going)
- Pruning (when needed)
Have Patience
- A seed does become fruitful just because you planted. It takes time to build real relationships.
Contact us today to schedule your Discovery Meeting!
