How others view and experience your brand needs to be your TOP priority. Period.
Outerspection is a client focused, full-service branding, website design, and digital marketing agency located in sunny Melbourne FL. Our mission is to create brands that HYPNOTIZE people to become brand stalkers.
What is it About Us…
At OUTERSPECTION, we can guarantee that you feel as though you are our only client. We are big enough to make an impact and small enough to actually pay attention to your needs. We tell you like it is and do not try to sell you services that your business model just doesn’t need. We can assure you that an intern will not be working on your project (that you paid darn good money for) and that you receive 100% personalize customer service, communication, and satisfaction with direct contact with the owner.
Our Motto is… Your Success is Our Success!
Stand Out or Stand in Line.
After many years of researching and working with hundreds of brands, Outerspection was born to support, protect, and contribute to the growth of small businesses and non-profits. It became very evident that brands were being taken advantage of as they tossed away hard earned money on traditional marketing. Why? Well there are many reasons; however, what stood out most is that they didn’t have proper branding or a comprehensive marketing plan, one that connected all of the dots of their efforts.
Branding has gone through a shift over the past few years. Brands that want a competitive advantage now have to focus on providing customers with an outstanding, memorable experience throughout the whole buying process. It has really accelerated towards a much more personalized, connective approach. Emotion driven branding fills this void and will double the chances of a purchase when executed correctly. It’s all about creating a human voice for your brand that builds relationships and nurtures clients even after the sale.
Cynthia L. Dale, President & CEO
I’m passionate about helping you to create and grow your brand…
Ms. Dale brings over 25 years of experience in all areas of brand identity, website design, market strategy, social media marketing, graphic design, business coaching/consulting, and event concept creation and event planning. Before moving back to Brevard County, Cynthia spent her younger corporate years in New York City and South Florida, working with household brands, major charities, and various creative endeavors. This competitive edge allows Ms. Dale to bring both an aesthetic design focus as well as a practical, quantitative mindset to the brands she chooses to serve.
My Journey…
So now that we have the formal part out of the way, let me speak from my heart…
I am a daughter, a sister, an aunt, and a mom to an energetic AussieDoodle named Harley, a Wheaten Terrier named Paylin, 27 chickens, 3 turkeys, and last but not least two cats named Hazel and Sushi . YES… that was a total run on sentence but they are my loves.
I am a lover of the water who enjoys getting her hands dirty in my food forest every second possible. I am passionate about helping others in need and look for opportunities to give someone the hands up they need to get out of their situation. My passion is being able to gift folks fresh eggs and organic foods to nourish their families.
I truly value my family and amazing friends who have encouraged me to follow my dreams, and have supported me throughout my 10 years as a solopreneur. Outerspection would have never been born without their endless love and support throughout the years. MUCH LOVE!
“My work is about helping small businesses and non-profits gain a voice for their brands. There’s no better feeling than to watch a brand blossom and grow before my eyes, and to know that I had a part in their success. Your success is my success!”
My obsession for brands and marketing campaigns began during my five year stay in NYC. Needless to say I’ve seen the good, the bad, and the ugly. I wouldn’t trade it for the world as it allowed me the opportunity to experience many seasonal and yearly marketing campaigns. It was then that I knew, when I was given the opportunity, I could make each and every one of them reach their full potential! Helping businesses to see their brand potential is my life goal.
During my stay in NYC I was also blessed to experience and be involved in some of the most amazing charity fundraisers and events. This shaped my personal vision for event design and charitable giving. I truly believe every experience in life was meant to happen for a reason!
As for my business approach, I have a “tell it like it is”, hands on approach. This approach is not for every business as it can be a challenge for business owners to hear the truth and/or consider deviating from their own ideas and practices.
Our first, exploratory visit is very important. This visit will be the indicator of our business compatibility. I listen, ask a ton of questions, and get to know you first then your business. It is just as important to me that you fit in with our brand vision as it is with yours. We say, “If you succeed, we succeed too”!
The bottom line is… Your REPUTATION is our REPUTATION.
Thank you to all of our past and present clients for your business and trust throughout the eight years! You allow us the opportunity to continue to be able to be creative and give new brands a place they can trust, and call home.